Web marketing
Recently I’ve entered the world of using the web for self marketing.
I saw a very interesting talk by Walter Feigenson at the last CPC Job Connections meeting about marketing yourself using the web.
I already had a LinkedIn profile, and had my resume on a couple different places, but his talk convinced me that I ought to do some more. So I did the following:
- Set up Google reader so I can see all the web changes in one place.
- Built a profile on Naymz (http://www.naymz.com), unclear on exactly what this one does.
- Ziki (http://www.ziki.com) – Signed up, but never got the validation email. This is supposed to be a job finding service.
- Spokeo (http://www.spokeo.com) – Signed up – not clear on what this site does beyond search for names.
- Ziggs (http://www.ziggs.com) – Signed up and built profile, this one looks interesting.
Just signing up for these things takes time, getting them to be consistent seems like it will be a pain. It reminds me of posting your resume to all of the job search sites. Not too bad the first time, but then going back to update is going to be hard.
Next thing I did was to add cross links from as many different places as I could to my web site (http://www.accuweaver.com). This is supposed to help with the ranking on the search engines, since the search engines use the assumption that if a lot of sites link to you, you must be important.
I also cleaned up my LinkedIn profile, added links, and added my company to the Companies part of LinkedIn.Then after all of this, I got hit again with the suggestion that I should set up a Facebook profile. Walt had mentioned it, but it took hearing it a few more times for me to act. It still seems a bit smarmy, and unlikely to be useful as a business networking tool, but we’ll see.
Next: Making sure I’m posted on a huge list of sites I got from Valerie Colber …
